Soul Earth

Nature-Informed Business

4 Million businesses are started every year in the United States.

18.4% of them fail within the first year.

49.7% have faltered within five years.

And after ten years 65.5% of businesses have failed.

Only 25% of businesses last for 15 years or more.

I believe that one of the ways to increase that number, and boost your odds of success, is to use nature-based business models, and practices.

From the Biomimicry Toolbox

By seeking to answer all of these questions, in-depth, prior to launching your business, you’re setting yourself up for long-term success.

By continually answering these questions as things continue to arise, you’re staying up to date on your process, and attuning to new ways of creating value within your eco-system.

By looking at your business as an eco-system, looking at all the components (people, connections, resources) as resources as energy, network as bridges, and people as value creating entities that can transform and evolve a system, you’re beginning to harmonize your business with the natural world.

And as we know, nature is the most efficient system ever created. The more efficient a business, the more successful (and valuable) it can become.

Beginning to view, and model your business, after natural systems – I believe – gives you the greatest chance of success in an ever-changing, and evolving world.

With love,


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